Successful Website Migration: Non-SEO Observations and Conclusions


Website migration

There’s hardly something extra nerve-racking for an internet site proprietor than a serious web site change: be it the web site migration, its redesign, or each.

4 months in the past, this very web site had undergone a full makeover. It included its full redesign, multiple-URL replace, and a migration to a brand new setting. You could have not seen it as a lot, however we definitely did. It was nerve-racking, to place it mildly.

Now, trying again at what we had executed and what these efforts have resulted in, we will conclude with full certainty that the migration was a hit. In what follows, I wish to share with you the way we did it; in hopes that it’s going to make it easier to in your personal web site migration.

1. Take Time to Put together

“By failing to organize, you’re making ready to fail” and nobody has ever summarized it extra eloquently than Benjamin Franklin. Create a guidelines of an important duties to knock out and work your manner methodically by it. Don’t rush right here. Due diligence at this stage will go a great distance.

2. Equip Your self

There are quite a few instruments on the market which might make your web site migration a smoother course of. In the middle of our transfer, we had leveraged two separate servers together with a free Cloudflare account. Not solely did such a setup assist us enhance the web site’s load velocity, however by switching the DNS information inside this device we had been in a position to keep away from overwriting the outdated (working) model of the web site with a brand new one solely to search out out that the brand new one wasn’t working correctly.

three. Work with the Finest

We’re neither an internet improvement, nor an Website positioning company. Our focus has at all times been on affiliate administration and associated companies. So, we had partnered with the wonderful Mike Allen of Businesswright for the redesign of our web site, whereas the Website positioning half was supported by the stellar Eric Ewe who, whereas at Microsoft, dealt with the web site migration of the software program big’s web site.

four. Measure and Analyze

One of the best observe is to measure your site visitors earlier than migrating the web site, and shortly after the migration — to establish any areas of concern. We monitored issues carefully, and I’m happy to report that not solely did our site visitors not decline, nevertheless it elevated on all fronts, and retains bettering too.

Website migration traffic

Moreover, our cell site visitors elevated by 21.42%, and since one among our priorities was to make the brand new web site as mobile-friendly as potential, and we’re excited to report this transformation.

5. Be Ready to Act

Lastly, do not forget that you’re monitoring and measuring to not report the outcomes to anybody, however to attract conclusions and act upon them. Whether or not the outcomes are destructive or constructive is irrelevant. Be ready to act in your findings — to enhance your web site’s efficiency additional.

I understand that this isn’t an Website positioning put up however there’s no deficit of those on the market. Good luck with your personal web site migration. Should you put together nicely, you have got all probabilities of succeeding at it.



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