Pets Warehouse and Negative Feedback Against Affiliates

Associates beware! Do you know that retailers can depart adverse suggestions about you in ShareASale and each different service provider can see it? Right here’s a narrative of how I used to be wrongly accused of trademark bidding violations this week and am unable to get the adverse suggestions eliminated regardless of there being no proof that I did something fallacious.

Tuesday morning I obtained an e-mail from Pets Warehouse that stated:

“You might be in someway linked to, you or them are utilizing our trademark in vilation of our phrases, you should take down that trademark not bid on that Mark ASAP or we are going to delete you from our program”

I responded instantly:

“We’re by no means associated to Cashbackholic. They merely hyperlink to our website with none permission from us. They hyperlink to all totally different sorts of web sites with out being associated to them. They’re simply an informational website that tells folks the place they’ll store on-line. We don’t management them or their bidding or hyperlinks in any method.”

I assumed that might be the tip of it or not less than open up a dialog the place the service provider and I might resolve issues, particularly since I don’t even do any PPC. As a substitute, I instantly obtained a discover that I had been faraway from this system. Effective…I hadn’t promoted them in years since that they had a robust OPM group working with them. So I simply eliminated them from Sunshine Rewards and figured that was the tip of it.

Then I obtained a message from one other one among my retailers displaying me that this had popped up when he logged into ShareASale:

The adverse suggestions learn “TM bidding via alias.” The service provider (who’s a buddy of mine) jokingly requested what I had gotten myself into. Inside minutes I obtained an e-mail from an OPM advising me that the adverse suggestions had additionally popped up when he logged into ShareASale. It was clear to me that doubtlessly tons of of my retailers have been now being suggested that I used to be illegally trademark bidding.

This was taking issues too far. I emailed Pets Warehouse advising them that I needed the adverse suggestions eliminated as a result of it was not true and was defamatory of me and my firm. The adverse suggestions might injury my status with present and potential retailers. As well as, as an legal professional and Government Director of the Efficiency Advertising Affiliation, I take issues like this VERY significantly and don’t in any method need to be related to it.

What adopted was a sequence of emails that confirmed that Pets Warehouse doesn’t have an understanding of how affiliate internet marketing works and has no downside besmirching the status of its affiliate companions. I concerned ShareASale within the state of affairs and so they supposedly advised the service provider that I used to be not concerned in any trademark violations. I’m not gonna lie….I obtained fairly nasty in these emails the extra indignant I obtained concerning the state of affairs.

Pets Warehouse continued to allege that as a result of Cashbackholic linked to my website, I should be ultimately colluding with them. Really, Sunshine Rewards was listed LAST of the entire money again websites listed on the web page. Logically talking, why would I record my very own website final if I used to be behind the web site??

Whereas I continued to demand that Pets Warehouse take away the adverse suggestions, they continued to demand that I someway cease Cashbackholic from bidding on their identify–though I attempted repeatedly to elucidate that it was not my duty and I had no responsibility to intrude within the subject. (I don’t even know if there was any trademark bidding happening as a result of it doesn’t concern me and I didn’t really feel the necessity to examine.)

As soon as Pets Warehouse was faraway from Sunshine Rewards, Cashbackholic eliminated us from their Pets Warehouse web page. It’s achieved mechanically after they scrape our website for our listings. There was no communication between me and Cashbackholic. And but Pets Warehouse now used our removing from the positioning as additional proof that we should have been colluding with them. Once more–a real lack of awareness (and even need to grasp) on the a part of Pets Warehouse.

After I once more identified that 1) ShareASale didn’t imagine I did something fallacious, 2) Pets Warehouse had no proof I had achieved something fallacious, and three) this was hurting my enterprise, I obtained an e-mail that ended with this:

“You my pricey are responsible past doubt”

I’m not his “pricey” and I don’t admire being talked to love a 6 yr outdated woman. This e-mail is an ideal demonstration of the angle of the possession of Pets Warehouse and their incapacity to grasp our trade. There are MANY websites that merely mixture data from different websites (corresponding to money again comparability websites or deal comparability websites). If he would have taken the time to understand my experience and assist him perceive how these websites function fairly than instantly leaping to conclusions and refusing to hearken to exhausting proof, he might have discovered one thing about our trade and hopefully not broken the reputations of different associates.

As a substitute, he has now unfairly defamed Sunshine Rewards and doubtlessly price us enterprise. As an affiliate, do you need to take the possibility of working with Pets Warehouse and being the subsequent one which he does this to?

I’m grateful to the retailers and OPMs who’ve jumped into ShareASale and left me optimistic suggestions to attempt to counteract the adverse suggestions of Pets Warehouse. I so hoped that they might see motive and take away their suggestions however since they received’t, I can solely share what I’ve discovered this week:

  • Associates ought to watch their suggestions in networks and reply instantly if one thing is wrong.
  • Retailers ought to depart optimistic suggestions for associates they like working with since you by no means understand how suggestions is being manipulated by different unscrupulous retailers.
  • Pets Warehouse shouldn’t be trusted as a result of if they may do that to me, they may do that to anybody.
  • Retailers who don’t utterly perceive affiliate internet marketing ought to rent OPMs to assist them with issues like this in order that good associates wouldn’t have their reputations ruined.

I’m guessing that I’m not the one website that obtained swept up into this and it received’t be the final time a service provider unfairly leaves adverse suggestions a few good affiliate. One of the best we will all do is name out the dangerous gamers and proceed to provide all of our assist to the nice ones.

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