Is Google Affiliate Network (GAN) Really Shutting Down?

In a phrase, Sure.

Google Affiliate Community is shutting down.

In GAN’s typical “automation is healthier than relationships” method, they introduced the closing of the Google Affiliate Community in a weblog put up.

Yep.  A weblog put up. (Learn the official weblog put up from Google concerning the closing of GAN right here.)

[features_box_grey width=”75%” + border=”2px”]GAN - pull quote of shut down[/features_box_grey]

Apparently, Google didn’t discover the non-public contact of an enormous buyer relations marketing campaign that personally contacts every service provider, adopted by a non-public electronic mail blast to all GAN Associates (at a minimal) obligatory.

Apparently, there was no want to inform staff earlier than the announcement was made by way of the weblog put up, both.

As a substitute, everybody realized of the closing of GAN by way of the weblog put up.

Very fascinating.

The tone of my remarks are uncharacteristically impolite and sounded relatively imply spirited; this wasn’t solely intentional.

However these are the information, as I do know them.

Many Retailers, Associates and OPM’s that relied upon GAN at the moment are discovering themselves in a precarious scenario that must be addressed.

Affiliate Entrepreneurs with their fingers on the heart beat of Affiliate Advertising and marketing


Graphic credit score:

I first heard of the closing of GAN from Tricia Meyer (my companion in internet online affiliate marketing awesomeness right here at AffPlan) on her weblog at the place she solutions the query for retailers, “What to do now that Google Affiliate Community is Closing“.

She has her finger on the heart beat of Affiliate Advertising and marketing and works extensively with all the key networks.

I, nevertheless, don’t work with GAN, so it gained’t hurt my enterprise in any respect.

Some OPM’s, although, are additionally feeling a crunch from the announcement and should take motion for his or her shoppers — launching affiliate applications for his or her shoppers on different networks, like ShareASale (my community of alternative!).

My good friend (and fellow ShareASAle Lover), Greg Hoffman proprietor of OPM Agency, Hoffman Consulting, wrote an article on his weblog referred to as “Migrating Affiliate Packages from Google“.

Already, some Affiliate Entrepreneurs are publishing assist and commentary on the closure of Google Affiliate Community.

Retailers are already beginning to announce their plans.

These retailers who take note of weblog posts as their major technique of studying in regards to the closure of necessary distributors’ companies, now know that the GAN platform will now not be out there to offer affiliate monitoring options.

Fortunately for some retailers, GAN was merely one of many networks they ran on, they usually can merely inform their current associates to swap their GAN hyperlinks for his or her different affiliate monitoring resolution.  (These multi-network retailers run affiliate applications on multiple affiliate community or platform, in an effort to maximise their attain.  I wager they by no means contemplated the facet good thing about mitigating dangers such because the closure of a community.)

Nonetheless different retailers, like, at the moment are in a mad scramble to seek out options to GAN.  Shifting networks is just not a enjoyable prospect for the Affiliate Supervisor.  (Typically, the tech division is just not happy, both!)

[features_box_grey width=”75%” + border=”2px”]Orbitz email to affiliates about GAN closure[/features_box_grey]

Typically, relaunching a program is a stable “cleaning” course of, whereby a program is pruned of “lifeless weight” — however this technique of “home cleansing” is relatively excessive and used as a final measure.  Affiliate Managers will count on a hefty quantity of affiliate attrition with a change like this.

UPDATE:  Affect Radius is providing a migration help for former GAN Retailers.

The great ol’ Days, and a Historical past of GAN

I keep in mind method again within the good ol’ days, after I ran an organization I based referred to as “Kowabunga! Advertising and marketing”, the place we offered Affiliate Advertising and marketing Monitoring and Administration Options (for In-Home Affiliate Packages), somewhat firm out of Chicago referred to as Performics.  It was well-respected and centered on servicing massive web retailers.

A number of years later, they’d be offered to DoublClick.  Quickly thereafter, they had been offered to Google.  With that buy, Google entered the Affiliate Advertising and marketing Enterprise.  (Extra so than simply offering easy AdSense Advertisements, which I don’t contemplate Affiliate Advertising and marketing.)

Ultimately, Google offered off the model “Performics” (and the Search Advertising and marketing Providers enterprise the division offered).  Now, Performics (the model) is solely an company within the area.

Now, a number of years later, Google lastly made the choice to kill off this enterprise.

Google is now out of Affiliate Advertising and marketing.

[features_box_grey width=”75%” + border=”2px”]Google Affiliate Network is shutting down[/features_box_grey]

I used to be by no means an enormous fan of Google Affiliate Community

Just a few years in the past after I made my first record of the highest Affiliate Networks, I had given Google Affiliate Community my most controversial assessment.  You possibly can learn how harsh I used to be on GAN again then.

NOTE:  It’s at all times scary to say something unfavorable about anybody in your business, for me.  Particularly if the business is comparatively small and tight knit.  Particularly in the event you’re an individual who doesn’t prefer to fire up controversy.  Particularly in the event you’re speaking about “The Google”.  😉

The Loss of life of Affiliate Advertising and marketing.  (Once more.)  (And once more.)  (And once more.)

With all the info that Google has, all the knowledge and expertise and mind belief Google has gained over time, the closing of a big Affiliate Community might reignite the endless claims of “The Loss of life of Affiliate Advertising and marketing”.  However, to me, Google was by no means actually within the Affiliate Advertising and marketing area and held on for a couple of years longer than they actually wished to carry on anyway.

Good bye GAN.



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