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Cyber Week Loses, However Ecommerce Nonetheless Wins
This week in FMTC’s Affiliate Roundup: we glance again at Black Friday and Cyber Week. How a lot did shoppers spend throughout these peak vacation purchasing days in comparison with final yr?
M&A, New Entrants and Options
Speed up Your Companion Discovery
CJ’s demo of their Recruit Companions function, which contains information from CreatorIQ.
Supply: Fee Junction
Case Research, Profiles and Awards
Partnership benchmarks 2020 vs. 2021: Revenues up however a stunning Black Friday
2020 vs. 2021 Black Friday Benchmarks from impression.
Movers and Shakers: November 2021
Meet the most recent execs, board members, and directors in efficiency advertising.
Occasions, Webinars and Podcasts
Construct Worthwhile Partnerships in New York as PI LIVE Launches New Present
PI Stay publicizes New York present in 2022.
PMA Broadcasts Vacation Digital Completely happy Hour
This quarter’s webinar will likely be a digital pleased hour for PMA members.
Martech Report Panel shares B2B affiliate success tales & challenges.
B2B online marketing, as mentioned by Ty Lingley of Ally.io, Jack Phan of AirDeck and Jessica Spira of Ziff Davis.
Supply: Martech Report
Managing By Turbulence
JEBCommerce shares firm challenges and options from the previous yr and a half on their podcast.
Supply: Worthwhile Efficiency Advertising and marketing
Affiliate White Papers, eBooks & Insights
From newbies’ guides to deep dives into information privateness rules, this assortment is your data hub in all issues affiliate.
82% of the High 100 on-line retailers provide a sale on Cyber Monday
Extra retailers this yr proceed the vacation purchasing weekend with Cyber Monday.
Supply: Digital Commerce 360
11 New Social Networks for 2022
New social networks launch subsequent yr. What number of will be part of platform giants in taking a slice of social commerce?
Supply: Sensible Ecommerce
Two-thirds of Gen Z out of contact with conventional Black Friday advertising
Manufacturers with “greener” pictures appear to win over Gen Z.
Supply: Advertising and marketing Tech
Cyber Week on-line spending down 1.four% to $33.9 billion as U.S. shoppers shopped earlier this yr
Shoppers could have spent much less throughout Cyber Week however have spent extra all through the month of November, up 11.9% from final yr.
When you’ve got an affiliate trade story to share, tell us!